50 Cent Launches 'Street King' In Times Square -- It's An Energy Shot

After teasing his Twitter followers about a movement he calls "Street King" for months now, 50 Cent finally explained what the whole initiative was about last week.
While specific details were not given, this week, the hip-hop mogul put it into effect.
According to the Wall Street Journal, Fif hit Times Square on Wednesday (September 14) in a double-decker bus, giving away samples of his new "Street King" energy shot, promotional hats and shirts, as well as other goodies.
"It kind of reflects my lifestyle," 50 told theWSJ of the flavored, caffeinated drink. "It's for the guy who decides he wants to go to the nightclub, but he has school tomorrow. In college. He'll need it. You know?"
As he previously explained, 50 wants to feed one billion children in Africa, after being inspired to do so during a recent visit to the impoverished continent.
Proceeds from Street King -- which contains "caffeine comparable to a cup of coffee" -- will benefit the World Food Programme, the food aid branch of the U.N.
"Today, I sent a check that created 2.5 million meals," 50 said. "With this energy shot, I want to achieve one billion meals. In the future, when I involve myself on other projects or invest in companies, expect a charitable component to be connected to it. I want to actually make a difference. I want to influence my peers -- not just artists but young entrepreneurs -- to adapt a business model that will affect scenarios that seem unfixable by the government."
For more on Fif's #SK movement, visit StreetKing.com.